How It Works
 The Matrix Manager program includes pre-developed marketing pieces specifically designed to reach the segments within your matrix. The segments are based on Raddon’s six consumer segments that include Credit Driven, Fee Driven, Middle Market, Low Income, Middle Income, Upscale, as well as a New Household category that includes Matures, Boomers, and Xers. Matrix Manager takes the burden of executing and managing a detailed Customer Relationship Management (CRM)-based program off of your shoulders.

Become a Client
The first step to developing your matrix is to select the menu item “become a client”. You will be asked to fill-out a brief questionnaire that will give the Client Service Representatives at Matrix Manager information about the needs of your financial institution. Once we receive your questionnaire, we will contact you to set-up a conference call between you, your Matrix Manager Client Service Representative, and your Raddon Representative. During that call, the Raddon representative will discuss and strategize with you about the best matrix program to expand your customer or member relationship. In addition, the Matrix Manager Representative will discuss with you which design family best suits your membership and your goals as well as your options for mailing. Once your needs are defined, you will receive a Get Started Packet that will summarize your Matrix Manager program as well as give you details about the program, including:

  • Program features
  • Pricing information
  • Schedule requirements
  • Requirements for logo and graphic submission
  • Contact information for your Client Service Representative

    After your program is developed and the set-up process is complete, you will have full access to all the features of the program 24-hours a day and just a mouse click away. For more details about the online functions of the program, please Register, then visit the My Preferences section where you will have access to demos of the proofing, ordering and inventory sections.
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    The Process
    Step 1 - Strategic Matrix Development
    After you have become a Matrix Manager client, Raddon Financial Group will review current and past performance reports for your financial institution. From that analysis, Raddon will recommend the most effective matrix or matrices. Once you and Raddon have determined the matrix program(s) you are going to use, Raddon will develop the matrix, segment the data, and send the segmented files directly to Matrix Manager
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    Step 2 - Selection of Marketing Materials
    Once your matrix is developed you will work with your Client Service Representative to select the design family and the specific promotional pieces you’d like to use. A schedule of mailing frequency, proofing and production deadlines and estimated drop dates will be developed for your easy reference.
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    Step 3 - Your On-Line Matrix Manager Site
    Once developed, each of your marketing pieces will be customized with your logo, address, phone numbers, website, or any other information you’d like as a standard feature. Once ready, the pieces will be uploaded to a site created just for you. The site will enable you and your team to proof, make edits and approve pieces for print. Initially, your pieces will display the standard text strategically developed with message points targeted for the six Raddon segments. After the standard pieces are posted, you will be able to tailor this text slightly or completely to best communicate with your customers.

    Your mailing schedule and inventory will also be available online so that you can see the current status of your project at any time.

    For more details about the online functions of the program, please Register then visit the My Preferences section where you will have access to demos of the proofing, ordering and inventory sections.
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    Step 4 - Implementation
    Prior to each scheduled mailing date, you will have online access to all of the pieces in your matrix. You will be able to login to your site and view inventory, scheduled mailing dates, and edit text on any of the pieces that need modification. Once you have made final edits to a piece you will approve them online.

    Upon receipt of your online order and approval of each piece, the files will be submitted for production. At this time you will receive an automated invoice for your order with an itemized estimate for mail postage and a deadline date for payment in order to meet your desired mailing date.

    On your scheduled mailing date, Raddon will forward your Matrix Manager data files to be processed with your marketing pieces.
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    Step 5 - Quarterly Review
    At the end of each quarter, Raddon Financial Group and your Matrix Manager Representative will provide you with a report summary package. These reports will give you a detailed snapshot of direct and indirect response rates, number of pieces mailed, target segments, dates mailed, etc.

    A conference call will also be scheduled to review the quarterly report, discuss response rates and effectiveness, and to determine if any additions, modifications or changes need to be made to the matrix program itself or to the marketing pieces in each matrix program.

    Upon completion of this quarterly review, your site will be updated with any new information, like a new mailing schedule or new marketing pieces.
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    Pricing
    One low initial set-up fee is required for the development of your matrix, material standardization, and client site set-up and upload. After the initial set-up fee, costs are based on the number of pieces produced for each segment. Each piece has a fixed price based on quantity-so the higher quantity produced for each piece, the lower the price.

    This program provides the flexibility of ordering small quantities so you can test new pieces or reach a smaller segment, or making large orders to span several months and get the best possible price.

    Included with your price is the following:
  • Matrix data file management
  • Convenient client-coordination site developed for your financial institution
  • Project Management of details, tasks, and timelines for each piece within your entire campaign
  • Printing and mailing of all marketing pieces
  • Results Tracking
  • Quarterly Review of program effectiveness
    For a detailed list of pricing, please visit the Pricing section.
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    Placing an Order
    After you have become a client and your Matrix Manager online account is set-up, you will have access to ordering and proofing the pieces you have selected for your matrix program. Once you have finished customizing and approving all of the pieces for print, you can place your order. After your order has been placed, a confirmation email will be generated along with a PDF invoice and the most recent versions of the pieces that have been approved will be sent to the printer for production on the dates specified in your schedule. The ordering system is regimented, but flexible, and your Client Service Representative will ensure that any special requirements are met.
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    Security
     We take your privacy and security needs seriously. Each client site is password-protected—no other users have access to the information.
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