About Matrix Manager
Matrix Manager provides financial institutions with a turnkey matrix-mailing program for successful Customer Relationship Management (CRM). With pre-designed families of direct mail pieces, attractive pricing structure, strategic matrix development, messaging targeted directly for RFG's Consumer Segments, and tracked results, Matrix Manager makes the implementation and management of a complex matrix program seamless and cost-effective.

Raddon Financial Group (RFG), the financial industry’s premier source for research-based marketing solutions, and Bouchard Marketing Inc., an award-winning agency specializing in financial services marketing, have joined forces to bring you the Matrix Manager Program. The result is a combination of high-quality creative with RFG's proven segmentation and matrices for maximum response rates.

Why Matrix Manager?
The value in developing a matrix-mailing program has been heralded as the latest, most targeted form of marketing to build successful brands and customer relationships. The reasons that the CRM marketing matrix is becoming a wide-spread phenomena are simple: using a consistent matrix-mailing program will bring enhanced awareness and image among current customers, increase product penetration and usage, increase loyalty, and ultimately increase profitability.

The benefits are huge. However the reality is that while many financial institutions want to establish ongoing communications with current and potential customers; they are often overwhelmed by the daunting process and associated costs of developing and managing such a complex program.

Matrix Manager gives financial marketing professionals the solution: the ability to target key segments and fully utilize RFG's segmentation schemes using a multi-dimensional promotional campaign which is created, managed and executed for them.
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Targeted Creative

The Matrix Manager design families have been developed with styles that will enhance the existing brand image of your financial institution or help to establish a new identity. Each piece has been specifically targeted to RFG's Consumer Segments, and in-depth demographic, generational, and psychographic research have also been utilized to craft the tone, message and graphics needed to reach each segment and entice them to act. As an example, when offering Home Equity Lines of Credit to the Credit Driven segment, it is always important to emphasize debt-consolidation in the message, where the Upscale segment responds better to the idea of home improvements or travel.
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Program Features
There is no other program that offers a more comprehensive package of services. Below is an overview of everything included in the Matrix Manager program:

• Strategy session with Raddon Financial Group to choose and develop Matrix programs that will generate greatest results.
• Comprehensive catalog of targeted direct-mail pieces developed within distinct design families.
• Convenient online editing, proofing, approval, and inventory records.
• Secure, hosted site for each client with all the pieces, inventory and program schedules available behind a password-protected login screen.
• Comprehensive project management from design and editing to data management, inventory management, scheduling, and mailing.
• Warehousing of all pre-printed materials.
• Results-tracking for every mailing including direct and indirect revenue generated.
• Quarterly consultation and summary report to analyze program performance.
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